Global Electric Vehicle Research
DTTL’s Global Manufacturing Industry Group conducted a global survey to explore consumer adoption of electric vehicles (EVs). The online survey captures the views of more than 12,000 consumers across the Americas, Asia and Europe in 17 countries. Within China, 1,163 consumers from 28 January to 8 March 2011 from 22 major urban areas throughout China, including Beijing, Shanghai, Guangzhou, Hong Kong, Hangzhou, Shenzhen, Chengdu, Dalian, Tianjin, Suzhou, Chongqing, Changchun, Xiamen, Jinan, Wuhan, Changsha, Zhengzhou, Hefei, Kunming, Nanchang, Tangshan, and Haikou. To qualify for the survey, potential respondents had to be 18 years of age or older and to have a driver’s license. The survey asked respondents, among other things, how likely they would be to consider buying or leasing an electric vehicle when they buy or lease their next vehicle (assuming that electric vehicles were readily available) and how likely they were to actually buy or lease an electric vehicle. The research analyzed the characteristics and opinions of three groups based on their purchase interest: ‘Potential first movers’ are consumers who are most likely to buy or lease an EV; ‘Might be willing to consider’ are consumers who are interested, but less likely to consider an EV; and ‘Not likely to consider’ consumer who would not be interested in buying or leasing an EV. The overall margin of error for the Chinese results is +/- 2.9 percent.
Related Research
DTTL’s report, “A New Era. Accelerating Toward 2020 – An Automotive Industry Transformed”, examines the shape of the automotive industry as the world emerges from the global economic downturn. It captures the perspectives of Deloitte member firm senior automotive leaders worldwide on the industry situation today and in the future and focuses on the structural changes, customer trends, technology developments and workforce issues in the industry.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a U.K. private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte has approximately 170,000 employers working across the globe. For more information, visit www.deloitte.com.
Source: Deloitte.
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