Brands that have done most to embrace sustainable living are enjoying fastest growth:
- Dove, Lifebuoy, Domestos and Pureit have all grown double digit on average over the past 3 years.
- Avoided costs of €350million since 2008 in reducing raw materials and implementing eco-efficiency measures in factories on energy, water and waste.
- Implemented new packaging technique which injects gas into plastic bottles creating bubbles in pack walls, cutting plastic by up to 15%. This is now available on Dove Body Wash with plans for further rollout across the portfolio. This technique has the potential to save 27,000 tonnes plastic once fully rolled out.
- Sure, Dove, Vaseline compressed deodorants UK launch: around 25% CO2 savings per can, and 40% of the female deodorants sold in UK are now compressed.
- Lifebuoy Colour Changing hand wash: helps encourage children to wash their hands with soap for long enough by changing colour after 10 seconds – the time it takes to be protected from germs.
- Becel and Flora pro.activ ‘It Takes a Village’ challenge: developed to help people with raised cholesterol move to a healthy diet/lifestyle. The challenge has been launched in villages across 6 countries, where 500 people have taken part and 89% have successfully lowered their cholesterol.
Costs savings:
- Avoided costs of €350million since 2008 in reducing raw materials and implementing eco-efficiency measures in factories on energy, water and waste.
- Implemented new packaging technique which injects gas into plastic bottles creating bubbles in pack walls, cutting plastic by up to 15%. This is now available on Dove Body Wash with plans for further rollout across the portfolio. This technique has the potential to save 27,000 tonnes plastic once fully rolled out.
Innovation and consumer behaviour change from brands:
- Sure, Dove, Vaseline compressed deodorants UK launch: around 25% CO2 savings per can, and 40% of the female deodorants sold in UK are now compressed.
- Lifebuoy Colour Changing hand wash: helps encourage children to wash their hands with soap for long enough by changing colour after 10 seconds – the time it takes to be protected from germs.
- Becel and Flora pro.activ ‘It Takes a Village’ challenge: developed to help people with raised cholesterol move to a healthy diet/lifestyle. The challenge has been launched in villages across 6 countries, where 500 people have taken part and 89% have successfully lowered their cholesterol.
