Fort Worth, Texas – AMR Corporation, the parent company of American Airlines and its regional affiliate American Eagle, released its fourth annual Corporate Responsibility Report (CRR) on June 6. The report details AMRs progress toward reaching its corporate citizenship goals designed to enhance customer service and safety, environmental performance, diversity and inclusion, and community engagement.
The 2011 CRR provides a comprehensive overview of the company’s performance throughout the year with an emphasis on four key focus areas: customers, employees, the environment and communities. The report also provides a summary chart that details American’s goals for both 2011 and 2012 alongside progress for this year, giving readers an overview of achievements for 2011 and future goals designed to build off those accomplishments.
“The Corporate Responsibility Report allows us to provide relevant and transparent information to our customers, employees and other stakeholders as we continue to build upon our global citizenship efforts each year,” said David Campbell, American’s Vice President – Safety, Security & Environmental. “At American, we’ve placed corporate responsibility at the forefront of our business plan and are fortunate to see many of our goals realized this year thanks to our employees and customers.”
Highlights of the report include:
- In July 2011, American Airlines announced a historic investment in fleet renewal efforts by placing an order for 460 new Boeing and Airbus narrowbody planes to be delivered 2012 through 2022. These new aircraft will enable the airline to offer customers not only improved reliability and state-of-the-art amenities, but also the youngest, most fuel-efficient fleet among its U.S. industry peers within five years.
- American introduced a number of new products and services to enhance the travel experience for customers, including Preferred Seats, Inflight Wi-Fi and Priority Boarding.
- Fuel Smart, American’s employee-led, fuel-conservation program, exceeded its 2011 goal by achieving an annual fuel savings rate of 141 million gallons.
- American retired 21 MD-80 aircraft from service and introduced 15 Next-Generation Boeing 737-800s, which improves carbon dioxide (CO2) efficiency.
- American was recognized for exceptional performance with regard to diversity and inclusion by many external organizations, including the Human Rights Campaign (HRC), Black Enterprise, Equal Opportunity Magazine and Diversity MBA Magazine.
- AMR employees donated nearly $ 1 million to charitable organizations through the American Giving Program and increased volunteer hours from 38,000 in 2010 to 41,000 in 2011.
- American increased awareness and participation in customer giving initiatives and raised nearly $ 7 million in total customer giving.
The report includes separate sections devoted to the four key focus areas and additional pages feature case studies and performance highlights. An executive summary is also available online in PDF format.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® carrier serve 260 airports in more than 50 countries and territories with, on average, more than 3,500 daily flights. The combined network fleet numbers more than 900 aircraft. American Airlines is a founding member of the oneworld® alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members and members-elect serve more than 900 destinations with more than 9,000 daily flights to 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection®, AA.com, and AAdvantage are trademarks of American Airlines, Inc. AMR Corporation common stock trades under the symbol “AAMRQ” on the OTCQB marketplace, operated by OTC Markets Group. For more information, visit www.aa.com.
Source: AMR Corporation.
