London, U.K. – Environmental concerns among citizens around the world have been falling since 2009 and have now reached twenty-year lows, according to a multi-country GlobeScan poll.
The findings are drawn from the GlobeScan Radar annual tracking poll of citizens across 22 countries. A total of 22,812 people were interviewed face-to-face or by telephone during the second half of 2012. Twelve of these countries have been regularly polled on environmental issues since 1992.
Asked how serious they consider each of six environmental problems to be – air pollution, water pollution, species loss, automobile emissions, fresh water shortages, and climate change – fewer people now consider them “very serious” than at any time since tracking began twenty years ago.
Climate change is the only exception, where concern was lower from 1998 to 2003 than it is now. Concern about air and water pollution, as well as biodiversity, is significantly below where it was even in the 1990s. Many of the sharpest falls have taken place in the past two years.
The perceived seriousness of climate change has fallen particularly sharply since the unsuccessful UN Climate Summit in Copenhagen in December 2009. Climate concern dropped first in industrialized countries, but this year’s figures show that concern has now fallen in major developing economies such as Brazil and China as well.
* The chart shows average findings across the 12 countries for which tracking data is available since 1992. 6,774 citizens across these 12 countries were interviewed face-to-face or by telephone on this question between July 3, 2012, and September 3, 2012. Polling was conducted by the international research consultancy GlobeScan and its partners in each country. In 4 of the 12 countries, the sample was limited to major urban areas. The margin of error per country ranges from +/- 4.3 to 4.8 percent, 19 times out of 20.
** Question wording and 1992 fieldwork done by The Gallup Institute, Princeton.
Despite the steep fall in environmental concern over the past three years, majorities still consider most of these environmental problems to be “very serious”. Water pollution is viewed as the most serious environmental problem among those tested, rated by 58 percent as very serious. Climate change is rated second least serious out of the six, with one in two (49%) viewing it as “very serious”.
GlobeScan Chairman Doug Miller comments, “Scientists report that evidence of environmental damage is stronger than ever – but our data shows that economic crisis and a lack of political leadership mean that the public are starting to tune out.”
“Those who care about mobilizing public opinion on the environment need to find new messages in order to reinvigorate a stalled debate.”
Source: GlobeScan.
About GlobeScan
GlobeScan is a public opinion research consultancy that does reputation, brand, sustainability, engagement, and trends research. For 25 years, GlobeScan has helped clients measure and build value-generating relationships with the stakeholders. Uniquely placed at the nexus of reputation, brand and sustainability, GlobeScan partners with clients to build trust, drive engagement, and inspire innovation within, around, and beyond their organizations. Since July 2004, GlobeScan has been a signatory to the United Nations Global Compact and is certified to the ISO 9001:2008 standard. For more information, visit www.GlobeScan.com.
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