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DuPont Survey Reveals China’s Growing Desire for Green Products

About the China Green Living Survey

The research is based on face-to-face, street intercept interviews conducted during July 21-August 6, 2012, by Environics Research (in collaboration with N-Dynamic Market Research) with 1,000 Chinese consumers in the following nine mainland cities – Beijing, Chengdu, Dalian, Huangshi, Guangzhou, Nanjing, Shanghai, Wuhan and Yinchuan – as well as Hong Kong.

DuPont – one of the first companies to publicly establish environmental goals more than 20 years ago – has broadened its sustainability commitments beyond internal footprint reduction to include market-driven targets for both revenue and research and development investment. The goals are tied directly to business growth, specifically to the development of safer and environmentally improved new products for key global markets.

 

Check the following link to read/download the Full Survey Report:

Source: DuPont.

 

About DuPont

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders, it can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont, visit www.dupont.com.

 

Notes:

[1] The 2011 survey, Genencor Household Sustainability Index, was released by Genencor, a division of Danisco that DuPont acquired in May 2011.