Seattle & Arlington, VA – With a simple swipe, Starbucks customers can join Conservation International (CI) to help protect forests and the life that exists within them – as well as fight climate change. Since March 9 and through December 31, 2010, every time a customer pays with their new Conservation International Starbucks Card at participating stores in the U.S., Starbucks will donate five cents to CI to help protect forests.
Making a difference can start with small, simple efforts. The five cents donated by Starbucks with each purchase will provide contributions to support CI’s work to protect and restore forests, essential steps to addressing climate change. As a company that relies on coffee as an agricultural product, Starbucks knows first-hand the importance of protecting the environment. The company has worked with CI for more than 10 years to help support responsible coffee farming, protect biodiversity, and reduce coffee farming impacts on climate in an effort to sustain the supply of the world’s best coffee.
“The involvement of Starbucks and their customers provides a tremendous boost to global forest conservation and climate solutions,” said Justin Ward, Vice President of Business Practices at Conservation International. “We value our long term relationship with Starbucks and we are pleased that support raised from the Preservation Card will benefit sustainable management of the world’s natural resources.”
The new CI Card, made with at least 80% post-industrial recycled materials, is a stored value Card that can be given as a gift or loaded for personal use. Customers can also register their Card at www.starbucks.com/card to receive benefits through the My Starbucks Rewards program. Using the Card is an easy way to be green every day and encourage others to do the same.
“We have long shared our customers’ commitment to the environment,” said Ben Packard, Vice President of Starbucks Global Responsibility. “Partnering with organizations like Conservation International allows Starbucks to give our customers an opportunity to make simple, sustainable decisions that collectively make a big difference.”
Through Starbucks™ Shared Planet™ commitment to doing business responsibly, Starbucks is working to achieve measurable goals in the areas of environmental stewardship, ethical sourcing (buying), and community involvement. Many of these goals address Starbucks global environmental footprint, guiding our work to reduce our impact by supporting conservation and continuing to seek innovative recycling and energy solutions.
Source: Conservation International (CI).