The seeded packaging is being used on the new Milk Chocolate Praline Butterflies product, which has been launched by Marks & Spencer for Mother’s Day (Sunday 14th March
M&S Packaging Expert, Helene Roberts, says, “We are proud to have put such innovative food packaging on the UK High Street. These chocolate butterflies are the gift that keeps on giving – once Mum has enjoyed the chocolates, she can plant the seeded paper and then enjoy the flowers and the butterflies that they attract.”
Candytuft, also known as Iberis umbellata Rose Cardinal, are summer flowering annuals which attract Comma, Green-veined White, Large Skipper and Small Tortoiseshell butterflies. The Candytuft blooms are round heads of fragrant flowers, which come in a range of colours from white to red.
For a carpet of flowers around the garden the seeded paper should be cut into six squares and spread around the garden. The paper should be planted from March to May and will flower from June to August.
The retailer, which updated its Plan A ‘eco plan’ earlier this month, has committed to reducing food packaging by 25 per cent by 2012 – it announced that it has already achieved a 16 per cent reduction since 2007.
Helene adds, “As well as committing to reduce food packaging we are looking at innovative ways of reusing the packaging – this is a step forward from composting egg boxes.”
Milk Chocolate Praline Butterflies went on sale nationwide on Wednesday, 10th March, priced £4.99, 100g.